It’s not just a book.
It’s your legacy.

We make sure your book is done right.


Scribe Publishing

The Scribe Publishing Program is the premier professional self-publishing program.

Created by 4x New York Times bestselling author Tucker Max, you receive the best publishing services available, to ensure your book has the reach and impact it deserves.

This program is designed for entrepreneurs, consultants, executives, and other professionals who want to publish a high level professional book, but need to make sure it is absolutely the best possible book.

$2.5k/m for 4 months
Money Back Guarantee

What’s Included in Scribe Publishing?

Our Publishing Package is everything you need to get from a finished manuscript to a professionally published book.

Full Evaluation Edit

This edit includes a full read and an editorial overview with global structure and overall manuscript evaluation notes. The editor makes notes of all problems or areas of concern, and will help you ensure the book is ready for publishing.


We execute a final proofread on your manuscript to ensure that spelling and grammar mistakes are caught and removed.

Book Cover Design

Our designers are quite literally some of the best in the world. Our design team boasts massive bestsellers such as Can’t Hurt Me; Zero to One; I Hope They Serve Beer in Hell; Are You There, Vodka? It’s Me, Chelsea; Choose Yourself; and hundreds more in their portfolios.

Interior Layout

At Scribe Publishing, we take our interiors seriously. Your manuscript isn’t just a drag and drop template—it’s a chance to create a cohesive visual experience for your reader, from the cover to the final page.

Distribution and Royalty Setup

Scribe Publishing will set up all your distributor and retailer accounts in your name on all major platforms, including Amazon and This means you will own all your own content and royalties.

eBook Creation and Distribution

Your eBook/Kindle will be available on all major eBook retailers (Amazon, in the United States, Canada, the United Kingdom, Europe, India, Japan, Mexico, and Australia. eBooks include all relevant copy tailored to each retailer, including samples, screenshots, and keywords.

Paperback Distribution

Scribe will ensure your book will be available in paperback print-on-demand format, distributed through the CreateSpace retail channels. CreateSpace distribution assures that your book is available for purchase at physical retailers (Barnes & Noble) and libraries worldwide.

Optional Hardcover Printing & Management

You also have the option, at no additional charge, to have a hardcover as well. We will design and layout the hardcover, and manage all printing and distribution. We can also provide fulfillment services if necessary.

Copyrighting and Cataloging

Once complete, your manuscript will be registered with the United States copyright office. Your book will also be registered in Bowker’s Books In Print database and will be assigned all ISBN, bar, and BISAC codes necessary for retail distribution.

Publishing Imprint

Your book will be published under our in-house imprint, Houndstooth.

Author Photo

A great author photo is a powerful tool. We can recommend a professional photographer to take your headshot. If you already have excellent professional photos, we will happily use them instead.

Author Marketing Materials

Our copywriting pros will craft an engaging author bio and book description to ensure your book is interesting and appealing to your ideal readers.

Graphic Inclusion

We can include up to 25 graphics in your manuscript, which you provide us. Additional graphics can be added for an extra cost.

50 Free Copies

You will receive 50 free copies of your book to use as you like—for keepsakes, gifts, or promotional purposes.

Marketing Consult

Our Author Marketing team will get on the phone with you and help you lay out a step-by-step marketing plan that will ensure you successfully launch your book and achieve your goals.

First Week Promotions
  • Authentic Amazon reviews secured prior to book launch by sending advance copies to likely interested readers
  • First week promotion to become an Amazon Best Seller
  • A full press kit for your book
  • A full set of social media posts and graphics
  • A scheduled podcast interview on you and your book
  • A complete case study on you and your book, done 6 to 9 months after your book is out
  • Our Author Marketing team helps you do a full marketing plan for after launch, and we provide a complete book marketing course to walk you through everything you have to do

Optional Add-Ons

Additional Editing — $5,000+

Depending on your editing needs, we’re happy to help. Our editing team, who’ve spent decades in book publishing, edited thousands of books and written several of their own, can do two different additional edits.

The “Flow & Content Edit” ($5k) In addition to evaluating the structure, the editor reads and carefully edits the manuscript with an eye on the completeness, flow, and construction of ideas and stories, working paragraph by paragraph and chapter by chapter. Valid for manuscripts up to 50k words. Above 50k, add $500 per 5k words.

The “Complete Editing Package” (Custom Quote) In addition to reading the manuscript with an eye on the completeness, flow, and construction of ideas and stories, the editor will read each line and provide suggestions and edits on each line in the book.

For all of our editing, we say that “we will hurt your feelings before we let you publish a bad book.” You will get a fair but honest evaluation of your work and how it can improve so that you can have the best possible book.

Audiobook — $6,000

Scribe can facilitate the creation and publication of an audiobook version of your book. The audiobook will be recorded by a voice actor at a professional studio and available for purchase on,, and iTunes.

Book Launch — $12,000

We can work with you to create an end-to-end marketing campaign for your book, that will include publishing content, generating media attention, booking you on podcasts, managing ads, and organizing all the details to ensure your book reaches your target audience and positions you as the authority in your field. Full details upon request.

“Scribe is making it easier than ever for entrepreneurs to take an idea and turn it into a book.”


New York Times, Wall Street Journal and USA Today bestsellers


published books


independently published books


books sold

How the Scribe Publishing Process Works

These are the steps we use to publish your book:


Evaluation Edit & Manuscript Review

Your manuscript will be get a complete overview with global structure and overall manuscript evaluation notes. Your editor will write a global memo detailing all problems or areas of concern, and will help you ensure the book is ready for publishing. Furthermore, the Scribe Editor-in-Chief will review the manuscript to ensure it is of the highest quality, and make sure it is ready for publishing.


Consultation Call With Your Publishing Manager

You will then meet your Publishing Manager, who will be your main point of contact throughout all aspects of our process. Typically, your first call will last about an hour, and you’ll answer questions like these:

Q. What are your goals for your book?
Q. Who is your audience?
Q. What do you envision your book cover will look like?
Q. What type of interior layout would you like for your book?

Your information will be assembled into what we call a “North Star” for your book, that will be used to guide all of the creative decisions throughout the process.


Begin Publishing

Your Publishing Manager will also make sure you have all the elements of a locked manuscript necessary to begin publishing:

  • Final locked title and subtitle
  • Final locked manuscript (including foreword, dedication, and acknowledgments if desired)
  • Any graphics, illustrations, or photos
  • Draft book description
  • Draft author biography
  • Author photo

Cover Design

Everyone says that you shouldn’t judge a book by its cover, but that’s not realistic. As an author, you should absolutely judge your book by its cover, because your audience will.

Cover design starts with a call with our Creative Director, specifically to discuss your book cover. She will help you refine your thinking and get clear on a few ideas for your cover.

The designers will then develop a series of cover designs. These will be initial concepts so that we can understand your direction more clearly.

We will schedule a phone call with you to review the designs and understand what you do and do not like about them. Based on your feedback, we’ll iterate on the design until we land on the perfect cover for your book.

Once you love the front cover design, your publishing team will create the spine and back, which includes your book description, author biography, and author photo, if you like.


Copywriting & Proofreading

Back covers and book descriptions matter! A good book description and author bio are powerful tools. Our copywriting team will revise yours to maximize their marketing impact.

We will also proofread your manuscript to ensure there are no spelling or grammar errors.


Interior Layout Design

Please do not underestimate the importance of a great interior design. At Scribe we’ve seen many books with great manuscripts and amazing covers that suffered from a horrible interior. Your interior defines the reading experience for your audience.

As with the cover design process, we welcome your feedback on the interior you envision. Your book’s design can be modeled on any other book’s font choices or graphic styling—even the margins, page numbers, and sidebars, which will be blended by your designer with your book’s cover styling to create a cohesive reading experience from start to finish.


Final Review of All Content

Our promise to you is that we will never publish a book that you are not 100% satisfied with.

At this point, you will have already locked your content and your layout will be ready for final review.

We’ll share a PDF of your book’s interior, which will be exactly how your book will appear in print. You’ll be able to make adjustments to the layout, such as page breaks and graphic placement.

We will have a final review phone call where you sign off on everything before we move onto the next step of publishing and distribution.


Marketing Consult

Our Author Marketing team will get on the phone with you and help determine the exact best way you can ensure your book gets in front of the readers you want. We will help you lay out a step-by-step marketing plan that you can then execute.

As part of this consult, we will also provide you with free access to the Scribe Marketing Course. This includes detailed instructions and templates to help you through every part of your book marketing, including generating media attention, leads, and raising your visibility with potential clients.


Publishing and Distribution of Your Book

Your publishing team will work with you to determine your distribution goals and retail channels—whether you want to be exclusively on Amazon or available on as many international platforms as possible, they will provide the best options for you, handle all account and file creation, and upload your book in preparation for your launch.

You will get a proof copy of your book to make sure it’s printing beautifully, and on your say-so we’ll send your 50 free copies to you. You’ll also get all of the electronic source files for your book.

Who You Might Work With

Former Executive Editor, HarperCollins

Mark has worked with Mike Wallace, Bob Hope, Laila Ali, and Bob Saget, among many others.

Former Senior Editor, Random House

Nikki has worked on books with Rachael Ray, Giada de Laurentiis, the Dave Matthews Band, New Kids On The Block, and Carol Alt, among others.

Former Executive Editor, Orion

Hal is our resident Editor in Chief, an award-winning journalist, and has published three books. He was also the head editor for David Goggins’ bestseller Can’t Hurt Me.

Who Should Use Scribe Publishing?

Who Should
  • People with a finished manuscript
  • People writing non-fiction books (or possibly business parables)
  • People who want a high-quality book
  • People who are willing to invest the time and money necessary into quality
Who Should Not
  • People publishing a novel or fictional book
  • People publishing a cookbook
  • People publishing a children’s book
  • People who don’t care about the quality of their book and want a quick, easy and cheap option

Frequently Asked Questions

Do I own all the rights to my book?

Yes. You own the copyright and all print and reproduction rights. You can do anything you want with your book.

Do I get all the profits from my book?

Yes. We take absolutely no money from the sale of your book, and all accounts are set up in your name and under your ownership.

Who is the publisher?

Because of the way our structure works, we can essentially create a new publishing company for you with any name you like. It’s completely up to you who the named publisher of the book is. Don’t worry, we will help you pick a publishing imprint name that will represent you and your brand.

How do royalties work?

You own 100% of the royalties for your book.

Although Scribe doesn’t take any share of the book’s profits, there are some costs that don’t go directly in your pocket—namely, Amazon’s fees and printing costs.

For eBooks, Amazon takes 30% of your royalties and you take the other 70%. For paperbacks, Amazon takes 40% of the royalties, the printer gets approximately $3 to print the book, and the rest is yours. If you do hardcover, we’ll explain it all before you make any decisions.

Why don't you take royalties? Doesn't that align our incentives?

No, it actually does the opposite. The best strategy to get a great book for you is to use the service-based model, where we are paid a fee and you own all rights and all royalties.

This is because under a service-based model we get paid for ensuring that your book serves your goals (such as getting speaking gigs or finding clients or creating influence), as opposed to a royalty-based model, where we are incentivized to focus only on selling copies (regardless of whether it serves your goals).

Is Scribe self-publishing?

Yes, but possibly not in the sense that you are thinking about. This is a long explanation because the book publishing business is so weird.

When people ask, “Is this self-publishing?” what they tend to mean is, “Will this be unprofessional?” To that, the answer is obviously: “No, it’s professional.” You’re hiring us for that exact reason—to ensure that your book not only gets done, but is done professionally.

Furthermore, your book is published by an established publishing company. So the answer to the self-publishing question is: “No, it’s not self-publishing.”

But in fairness, this question used to be more relevant. Before self-publishing existed in its current form, there were only two options: traditional publishing, or what were called “vanity presses.” With these options, having a “traditionally published” book—which meant a New York publisher gave you an advance—was a signal that you were serious and credible, whereas being published by other means (a vanity press) was a signal that you weren’t credible.

This is just no longer the case. Today, most books are published outside of the traditional publishing system. Vanity presses have for the most part disappeared, and they have been replaced with a number of what are called “hybrid” publishing companies. These vary widely in the quality of the books they produce, but many are absolutely credible and professional.

Can you get my books into a bookstore?

Yes and no. This is a complicated answer, again because the publishing business is so weird.

Yes, we make your book available for order and sale in bookstores and retail outlets. All our books are put into the Ingram database, and can be ordered in every bookstore in the country.

No, we do not automatically put your book in bookstores. This is because bookstores carry very few books, reserving their limited space for established authors or books from publishers who are paying for shelf space.

You generally need to sell at least 25,000 copies before bookstores become interested in carrying your book. That’s the bad news. The good news is that being in bookstores doesn’t really matter anymore. A book sitting on a shelf doesn’t sell in most cases. In terms of buyer behavior, most people who shop at Barnes & Noble also shop on Amazon, so if they don’t see a book at Barnes & Noble, they’ll just go to Amazon. In other words, lack of bookstore distribution in and of itself doesn’t necessarily lose you very many sales.

The reality is, for almost all authors, being in a bookstore is purely about ego, and not about actual ROI. We don’t deny that going into a bookstore and seeing your book on the shelf is nice, but having a book in a bookstore does almost nothing in terms of sales or awareness. It is only a status object.

How much do you charge for copies? Will I be able to order personal copies at a discounted price?

We don’t charge you anything for copies. You get to buy copies at the print cost. For print on demand paperback, Kindle Direct Publishing not only prints books for approximately $4 a copy when they’re ordered through Amazon, but they’ll sell the author these books at the same cost. At any time after the book is published, you can order copies in any quantities you’d like at this discounted price, direct from the printer (we don’t make money on copies).

If you are looking for a larger quantity of books (usually 1,000 or more), we set you up with a commercial offset printer to handle this request. They can provide better prices at large quantities. We take no markup.

Who designs the book covers? Do I get to give feedback on that?

Your book cover and manuscript interior layout will be designed by world class designers, but you have full creative control.

Our Creative Director has done dozens of New York Times Best Sellers, as well as the other book cover designers we’ve worked with. Combined, they have worked on over 100 best sellers that have sold millions of copies. You are getting the very best in design, because having a great book cover is a key to establishing your book as credible and professional.

Before we start the design process, you’ll have a long conversation with the Creative Director to understand your vision for the cover (if you have any). We organize this information into a design brief and use it to create a series of initial cover designs, which you will review and give feedback on. Just like all parts of our process, you will have full, 100% approval of your cover.

What marketing comes with the Scribe Publishing package?

There are three goals of the marketing that’s included in the Scribe Publishing package.

First, we manage the logistics to run an Amazon Bestseller Campaign that focuses on maximizing early sales, reviews, and rankings, all to build the foundation of early credibility for your book’s long term success.

Second, we support you in promoting the book to your connections by creating social media graphics for the book, crafting a book announcement email, gifting free copies to your friends and family, and creating a strategy for you to get the support of influencers who you know.

Third, we help you lay out a long term marketing plan to keep the momentum going, and ensure the book reaches your long term goals.

By the end of the first week of your book release, your book should have Amazon bestseller status, a burst of early sales, a baseline of reviews, awareness among your network, and you should have a plan for how to continue to leverage it going forward.

We do offer other add-on marketing packages as well.

It’s time to publish your book.
We can help.

If you’re serious about writing and publishing your book this year, let’s talk.

We’ll discuss your book idea, see if it makes sense, and help you understand the best next steps.

$2.5k/m for 4 months
Money Back Guarantee

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