Ready to get your book
written and published?
We can help.
The Scribe Professional Package is an interview-based book writing and publishing service (similar to ghostwriting).
It’s designed for entrepreneurs, consultants, and executives who want to write and publish a professional book in their words and in their voice—but don’t have the time or desire to type it themselves.
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What’s Included in Scribe Pro?
Scribe Pro includes everything you need to validate and develop your book idea, then write and edit it, design and publish it, and get it out to the world.
Completed Book Manuscript
- Your idea will be validated (or not) before we begin work
- We will help structure and position it into the best possible book
- Comprehensive interviews to get your ideas out of your head and into a book that’s in your words and your voice
- A beautifully designed cover and interior layout
- Full coordination of all publishing details (ISBN, bio, description, etc.)
- Hardcover, paperback, and eBook formats included
- You retain all rights and ownership of the book
- Full printing services, with the ability to order unlimited copies at production cost (with an initial 50-copy gift from us)
- Full distribution through major online retailers (Amazon, BarnesandNoble.com, iBooks)
- You keep 100% of royalties
First Week Promotions
- Authentic Amazon reviews secured prior to book launch by sending advance copies to likely interested readers
- First week promotion to become an Amazon Best Seller
- A full press kit for your book
- A full set of social media posts and graphics
- A scheduled podcast interview on you and your book
- A complete case study on you and your book, done 6 to 9 months after your book is out
- Our Head of Author Marketing helps you do a full marketing plan for after launch, and we provide a complete marketing course to walk you through everything you have to do
Book Strategy Consult
The first step—before you begin your book—is to make sure you actually have a book in you, and determine whether our method is the right one for you.
To do this, you will speak with an Author Strategist who will help you get clear on three things:
- Your book idea
- The audience you’re trying to reach (and how your book will serve them)
- The objectives you hope the book will help you achieve (like making money with a book, or using a book to build your brand)
Note that this is not a sales call. This is about determining whether you have a book in you and whether our company is the right fit to help you write it.
Our process does not work for everyone. If we determine that we’re not a good fit for each other, we’ll happily refer you to a service or company that can meet your needs.
Assemble your Publishing Team
To begin the process, you’ll meet your Publishing Manager. They’re your main point of contact and will assemble your creative team.
Your Publishing Manager’s primary job is to ensure that your book is as good as possible and publishes on time.
On the introduction call they will get to know you and your book idea to collect enough information from you to match you with a Scribe (which is like an editor).
Our Scribes all have decades of book writing experience and range in experience from former Executive Editors of major publishing houses to Emmy Award-winning writers, high-ranking political speechwriters, Editors-in-Chief of national magazines, and bestselling authors (we even have a Scribe who won a Pulitzer Prize).
When pairing Scribes with authors, we look at two key variables:
Q. Are they excited to work with this author on this book?
Q. Do they bring anything to the book that might help the author?
We answer this question more in-depth in our FAQs.
On your first call with your Scribe, they start creating the “North Star” of your book.
This will be similar to the Book Strategy consult call, but will go into much greater depth and accomplish these things:
- Specifically articulate what your book is about
- Define exactly who your audience is
- Understand precisely how your book will serve that audience and why they will care about your book
- Specifically articulate how you will use the book to benefit you
Once the book is properly framed in your North Star, your Scribe will create a Table of Contents and Book “Road Map.” The Road Map will be a guide for your interviews and will help you define your ideas, sharpen your thinking, and lay the foundation for your book.
Sample questions to expect while building the Road Map:
Q. What does your audience need to understand?
Q. Are there steps to get them there? What are they?
Q. What stories and examples do you have to support your points?
The interviews represent the “meat” of your book and get all of your content, stories, and knowledge out of your head and onto a recording.
These calls are exactly what they sound like: your Scribe will get on the phone with you for 90 to 120 minutes and interview you about a section of your book. This usually happens over the course of about 4-6 calls total, and you can expect to talk through 1-2 chapters per call.
Note: You’ll see the written pages of these calls almost from the beginning of the interview calls. These Preview Pages allow us to progressively refine the voice and tone early on, so that your full manuscript, once it’s written, reads and feels exactly the way you want it.
Your Scribe works from the transcripts to translate your spoken language into a beautifully written manuscript that will resonate with your audience.
In addition to the Preview Pages mentioned above, they’ll write a single chapter and go over it with you to make sure they’re nailing the right voice. Once you and your Scribe work through and agree on this chapter’s voice, your Scribe will finish the rest of your manuscript.
From there, you will do one full round of revisions on the entire manuscript. This usually entails you reading a few chapters at a time, making notes, and doing a series of calls with your Scribe to go over your revisions.
Our Creative Director (who’s designed the covers of dozens of major bestsellers) will personally oversee your book cover design.
You’ll begin by doing a call with her, where you both discuss cover ideas. She will then do a design brief, and oversee the design of the cover. You’ll see comps and will have final say over all design decisions.
Our design team will also design a professional interior for your book to ensure it has the look and feel you desire.
Publishing & Distribution
Your publishing manager will work with you to determine your distribution goals and retail channels. If you want the broadest distribution possible—Amazon, BarnesandNoble.com, and as many international platforms as possible—we’ll provide the best options for you, handle all account and file creation, and make sure your book is prepared for launch.
As you finish your Scribe interviews, you’ll have a consultation call with an Author Marketing Manager. They will help you conceptualize your marketing goals and create a concrete plan to help you achieve them after the book comes out.
After the call, they will send you your custom marketing plan, as well as free access to our Scribe Book Marketing Course.
As the book’s release approaches, we’ll prepare for your book release by designing social media graphics for you to post, drafting emails to send to your contacts, recording a podcast episode featuring you and your book on our Author Hour podcast, and preparing an excerpt from your book for viewing on Book Bites.
When the book launches, we’ll run a pricing campaign on Amazon to spur initial sales, during which we’ll coordinate a review campaign to get early reviews for the book. We’ll launch an email campaign to your contacts, release your book through email lists we have relationships with, promote your book on social media and social news sites, publish and promote an excerpt from the book, and release your Author Hour podcast episode.
The goal of this first week is to finish with a baseline of reviews, readers, and media attention to continue building from—with the advice in your marketing plan—as you begin your life as a published author.
Who Should Use Scribe Professional?
- People who are writing non-fiction books
- People whose books fall within the broad genres of business or personal development or something at the intersection of those
- People whose books will share knowledge that impacts the readers
- People who want to write their book but don’t have time to do it themselves
- People who want to write their book but don’t like the act of writing
Who Should Not
- People who want to write a novel or fictional book
- People who don’t know why they want to write a book
- People who don’t care about the quality of their book
- People who want to do the writing themselves
Frequently Asked Questions
Yes, you’re the sole author of your book, and it’s entirely in your voice. You are the only one contributing the ideas, the knowledge, and the content to the book, (and with the Guided Author Program, you actually write it out as well). All we do is help you with the parts of book writing that you aren’t an expert at; positioning, structuring, etc.
We’re able to do this because the book is literally created entirely from interviews with you—there is no other voice it could be but yours.
Simply put, hiring a ghostwriter means that your book will not really be your ideas in your words. With the Scribe process, your book is entirely your ideas and your words, in your own voice.
Ghostwriters start with your book concept and a few of your ideas, then create a book using their own words, tone, and voice. It won’t sound like it came from you, because it generally doesn’t. In essence, a ghostwriter writes a book, and you pay them so that you can put your name on it. It’s not really your book.
With Scribe, your book is authored solely by you. The ideas and words and content are entirely yours and are in your voice. We put nothing in your book that did not come out of your head and your mouth. We like to say that we help you translate your ideas into a proper, professional book, but all meaningful parts of authorship are yours, making you the sole author.
The two other differences are these:
- Ghostwriters give you a manuscript, and they do nothing else. We do it all—including full publishing and distribution.
- A good ghostwriter is much more expensive than our process (good ones usually run about $100k+).
If you don’t know what you’re talking about, then you need to hire a ghostwriter. That way the ghostwriter can do the research and write a book that makes sense, and you get to have your name on it.
The coolest part of the Scribe process is that you end up working with some of the very best editing and ghostwriting talent in the world—you just do it through our systematic and defined process. Many of our Scribes are former ghostwriters, but they love working with us (and our authors), because with us, they are able to avoid most of the problems that freelancers have: finding good clients, negotiating terms of the deal, collecting payment, limiting the scope of the work, etc.
Our systematic process is actually better for authors and for freelancers, because it creates a clear set of expectations and deliverables, a defined workflow, and ensures there is a trusted third party—Scribe—to monitor everything and ensure that it works. Our roster of freelancers includes Pulitzer Prize winners, Emmy Award winners, bestselling authors, bestselling ghostwriters, etc.
This creates a three-way relationship where everyone wins: you publish a great book, the freelancer gets paid well for work they enjoy, and we make a profit by coordinating the whole exchange.
We wrote a much longer piece on the differences between ghostwriting and the Scribe process. You can it read here.
No, authors do not choose their own Scribe. That is why you are paying us—to do that.
To begin with, we thoroughly vet and test all our Scribes. It’s easier to get into Harvard (6% acceptance rate) than it is to work with us as a Scribe (<1% acceptance rate). Not only that, but our Scribes have spent at least a decade (usually longer) in writing and publishing, and many of them are highly decorated—Pulitzer Prize winners, Emmy nominees and winners, and National Magazine Award winners.
To assign Scribes, we have an internal “ask system” that we use to pair up the right Scribe and Author. Here’s how it works:
We get to know you, your book, and how you work. Then we create a “Project Scope” for your book, and let all 100+ Scribes see it. They will read it, and the ones who are interested in working on your book ask to be assigned.
They answer two questions: 1. Why are you excited to work on this book, and 2. What do you bring to the book that might help the author?
We review all the bids (books typically get between 5-10 bids), and then pick the one we think will be the best match—95% of the time, this process works great.
But yes, in rare cases, the Author and Scribe are not a fit. If after working together, they feel uncomfortable or unwilling to move forward with the project, we’re happy to find a replacement Scribe. Given that every book has multiple bids, this makes it simple to find good replacements.
If you work at our speed, we are comfortable promising a completely finished and published book within 7 months. But you can go slower, if you need to.
Yes and no.
Many Authors come to us having written quite a bit of material. Regardless of what they have written, we always start at the beginning of our process and work through the positioning, and structuring stages. After the structure is done, we can assess whether any of your existing writing fits into the book. If it does, great. We will happily slide it in.
We do it this way because we’ve found that starting fresh enables the author to prioritize exactly what they want to get from their book, what audience they need to reach, and what they have to offer that audience (this is positioning).
Often when this becomes clear, it turns out that what they’ve written is not directly on point for the end result they want, and we don’t want pre-existing material to bias decisions or lead them astray.
It’s fairly common for authors to be unsatisfied with their rough draft—almost all author feel this way about their book at some point in the process
That is why we have multiple rounds of revisions and corrections. You will never just “see” your book at some stage and be surprised by it. We have intentionally set up our process to include constant iterations and feedback and changes.
Virtually all of our Authors are happy with their book by the time it gets to final revisions.
But what if—after all the edits and changes—you still don’t like your book? This is possible. It’s impossible to 100% guarantee your happiness with your book, especially given that it is your ideas and your words and your voice.
But we will do everything we can on our end to ensure that you get the book you want. If that means assigning multiple editors to work on it, we’ll do it. If it means multiple editing passes, then we’ll do that. Our goal is to get the best book possible out of you. Anything reasonable we can do to achieve that, we will do.
Your book cover and manuscript interior layout will be designed by world class designers, but you have full creative control.
Our Creative Director has done dozens of New York Times Best Sellers, as well as the other book cover designers we’ve worked with. Combined, they have worked on over 100 best sellers that have sold millions of copies. You are getting the very best in design, because having a great book cover is a key to establishing your book as credible and professional.
Before we start the design process, you’ll have a long conversation with the Creative Director to understand your vision for the cover (if you have any). We organize this information into a design brief and use it to create a series of initial cover designs, which you will review and give feedback on. Just like all parts of our process, you will have full, 100% approval of your cover.
Book length is entirely dependent on the specific Author and the topic of their book. We don’t adhere to a fixed length, but generally find that most authors end up around 150 pages.
We’ve researched this extensively and found that for non-fiction books this is the optimal length—both for Authors and their readers. It is not an intimidating length, so readers are more likely to buy and actually read the book, and it’s about the right length for most Authors. The book is substantive, but not repetitive or padded. We believe that books should only be as long as they have to be in order to make their point.
Your publishing team, which will be led by your Publishing Manager. They are your main point of contact and in charge of ensuring you get a great book.
Almost all of the writing will be done by your Scribe. They are a professional writer and editor that has spent at least a decade working in books.
You will conceptualize your book cover with the help of our Creative Director, who has done dozens of bestselling book covers. It will be designed by her or one of her team, and you will talk to our Art Director for feedback and revisions.
Your marketing efforts will be led by our co-founder, Zach Obront, and you will also work with his team of marketers during the launch.
It’s time to write your book.
We can help.
If you’re serious about writing and publishing your book this year, let’s talk.
We’ll discuss your book idea, see if it makes sense, and help you understand the best next steps.
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