Scribe’s Award-Winning Ghostwriting Service
Backed by Entrepreneur Magazine
Entrepreneur Author Program
The Entrepreneur Author Program is an exclusive publishing partnership between Entrepreneur Magazine and Scribe Media.
This is an application-only publishing program designed for entrepreneurs, consultants, executives, and other professionals who want to write and publish a high level, impactful book, intended for an entrepreneurial audience.
Money Back Guarantee
Our ghostwriters have written or edited New York Times, Wall Street Journal and USA Today bestsellers, and some have been recognized by winning Emmy Awards and Pulitzer Prizes (in addition to publishing their own work in places like Entrepreneur Magazine). All are experienced, professional ghostwriters who have spent decades writing major books with high level people.
We have many different ghostwriters of varying levels of experience, cost, and ability, and will work with you to pair you with the exact right fit. Furthermore, if you choose, your writer can fly to you and do your interviews in person.
Note: You can choose to write your book yourself, with our guidance and editing, for a reduced price. Discuss with your Author Strategist for details.
Complete Publishing and Distribution
Once your ghostwriter completes your manuscript to your satisfaction, we will do all the publishing and distribution services. This includes designing a beautiful cover, laying out the book interior, and writing all the marketing copy.
Your book will be published by Entrepreneur Press (under the Entrepreneur Authors Program), and will be available in all relevant places books are sold—Amazon, BarnesandNoble.com, Apple iBooks, etc.
Full Marketing and Book Launch
As part of this program, you will get a complete PR and media campaign starting prior to launch and lasting three months. This will include heavy promotion from Entrepreneur Magazine assets, including emails, social media posts, a magazine ad, and VIP contributor status on Entrepreneur.com.
Audiobook Creation and Distribution
We will also create an audiobook using a professional voice actor and top of the line studio production. We will handle all setup and distribution as well.
Full Ownership of All Rights and Royalties
We will set up all your distributor and retailer accounts in your name. This means you will own all your own intellectual property, rights, and royalties.
Author Strategy & Book Validation
Before we begin working together, we have to make sure you have a good book in you—one that is viable for publishing.
We’ll dive deep into your book idea, your intended audience, and the impact this book will have on your reader, on you, and on your business. We will also understand the constraints on your time, how much research or other assistance your book will require, and scope out everything it will take to ensure you are able to produce the best possible book with our assistance.
Note that this is not a sales call. Not every book is right for this program.
If we’re not a good fit to work together in this program, we will happily refer you to a service or company that can meet your needs.
Selection of Your Publishing Team
To begin the process, we’ll put you with a Publishing Manager. They will be your main point of contact during the book process and will be responsible for ensuring your book is as good as possible and publishes on time. Anything you need, it’s their job to make happen.
We will also select your ghostwriter, based on your budget and book idea. We’ll select a ghostwriter with extensive experience in your area of expertise—one who brings a lot to your book, pairs well with you, and effectively can write in your voice.
If you choose, your ghostwriter can also fly to you to conduct your interviews and edits.
Interviewing & Ghostwriting
Our professional ghostwriting process can be, and often is, customised to the author, but for the most part, it entails these steps:
Your ghostwriter begins by creating the “North Star” of your book. This is a process by which we position your book, both for you and in your desired market, by establishing these things:
- Clearly articulate what your book is about
- Define exactly who your audience is
- Understand precisely why that audience will care about your book
- Specifically outline how your book will impact you and your audience
You can think of this like a business plan for your book.
Once the book is properly positioned, your ghostwriter will create the book’s “Road Map.” This is similar to an outline in that it will help you define your ideas, sharpen your thinking, and lay the foundation for your book.
Your ghostwriter will then use this Road Map as the guide to interview you. These interviews lay the foundation for your book and get all of your content, stories, knowledge, and wisdom out of your head and onto a recording.
This is the core of the ghostwriting experience, and these calls can and may extend over a few weeks. It is the ghostwriter’s job to get the content out of you and then turn it into a book, and to do that, they will need as much of your knowledge as possible.
Once your ghostwriter has what they need, they will produce one chapter for you. The point of this is to review the voice and tone, and make sure they are “getting it.” Think of this like the tuning phase of playing a musical instrument.
Once your ghostwriter has nailed your voice, they will produce the rest of the manuscript from the interviews. Then you will read the book and do one full round of revisions. This usually entails you reading a few chapters at a time, making notes, and doing a call with your ghostwriter to go over the revisions.
Again, if you choose, your ghostwriter can come to you to do the revisions.
Our Creative Director (who’s designed the covers of dozens of major bestsellers) will personally oversee your book cover design.
You’ll begin by doing a call with her, where you both discuss cover ideas. She will then do a design brief and oversee the design of the cover. You’ll see comps and will have final say over all design decisions.
Our design team will also design a professional interior for your book to ensure it has the look and feel you desire.
Publishing & Distribution
Your publishing manager will work with you to determine your distribution goals and retail channels. If you want the broadest distribution possible—Amazon, BarnesandNoble.com, and as many international platforms as possible—we’ll provide the best options for you, handle all account and file creation, and make sure your book is prepared for launch.
Marketing with Entrepreneur Magazine
As you finish your interviews with your ghostwriter, our Head of Author Marketing will work with you (or your team) to create a custom marketing plan that will be specifically suited to leverage the assets of Entrepreneur Press.
Starting with your goals, we work backwards to identify the ideal outlets, messages, and tactics to use to spread your message, and we’ll lay out the plan into a clear week-by-week strategy.
This strategy will be custom to you, but generally it will have these elements:
Entrepreneur Email Announcement
Entrepreneur.com visitors and Entrepreneur Press® subscribers will receive an email announcement of your book’s release.
We will craft 15+ concepts from the book that can stand alone as valuable articles. Our writing team will use these excerpts to write content to share with the media. All of this content will be sent to you for approval.
We will also publish this content on Entrepreneur.com, where you will be a VIP Contributor.
We will book several interviews on podcasts and radio shows for you to share your ideas.
We’ll pitch journalists and bloggers to write stories on the content in the book and reference you in their stories.
One of the most important ways that books spread is through influencers.
Before the launch, we help you identify influencers in your network who might be able to help support the book, craft email templates for you to reach out to them, and send them advance copies of your book.
Furthermore, we will use our own network of influencers and research relevant people in your target market, and mail out books to them as well.
Social Media Graphics & Distribution
We design social media banners for Facebook, Twitter, and LinkedIn, as well as custom graphics for your book announcement, book launch, and quote images to post on an ongoing basis.
We will create a social media calendar for consistent promotion of your book on your social media with Entrepreneur’s support. This will include visual assets, quote images, as well as promotion of your written content.
We create a full media kit for your book, including media hooks, a book summary, your professional assets, and other tools to make covering the book as easy as possible for the media.
Book Launch Week
We coordinate our efforts to maximize the impact of your launch week, focusing on maximizing attention, sales, and reviews. In addition to emailing your LinkedIn connections and hosting you on the Author Hour podcast, we also publish an excerpt of the book to our Book Bites publication and coordinate open media opportunities to land during launch week.
Throughout the first week, we also focus on maximizing early reviews. We leverage our Insider’s List to send early reviewers for the book and send them free copies, as well as sharing free copies of the book with your closest friends and family to ask for support.
We pitch targeted journalists to cover you and your book. For those interested, we mail them a free copy of the book, along with your media kit, and we’ll professionally follow up in order to secure articles. We also help them come up with potential story angles and ideas revolving around your book.
Content Publication & Guest Posts
We also focus on sharing the book’s ideas through your own content. Using the articles created earlier, we submit guest posts to various blogs and media outlets, and publish some content on your own channels. We also create a schedule to consistently share quote images on your social media in order to stay top of mind with your connections.
We will use advertisements on two different platforms to raise the visibility of your book and sell copies.
We will run advertisements in Entrepreneur Magazine and pay-per-click campaigns on Entrepreneur.com and select partner platforms to promote your book. Amazon Ads are one of the most underused tools in a new author’s toolbelt. We will target relevant keywords and competitive books to get your book in front of relevant buyers.
Throughout this process, we will send you a weekly progress report on media coverage, new opportunities, and discussions in progress. At the end of our work together, you’ll receive a full coverage report highlighting relevant statistics for all the media attention the book has received.
Entrepreneur Press Assets
Entrepreneur Press® is uniquely qualified to bring content to an ever-growing number of entrepreneurs in the US and around the world. As part of the Entrepreneur Media family, we give you access to your targeted audience while promoting your book. The Entrepreneur Press audience consists of:
- 14MM unique visitors per month
- 63MM page views per month
- With additional reach to:
- Women Entrepreneur
- Green Entrepreneur (cannabis)
- Middle East/North Africa
- South Africa
- 3.1MM readers per month
- 65K digital subscribers
E-newsletter and Email
- 200K daily e-newsletter subscribers
- 340K dedicated email subscribers
- Built-in targeting/retargeting opportunities based on site activity
- 13MM+ followers combined (all platforms)
- Facebook: 3.5MM followers
- Twitter: 3.4MM followers
- Instagram: 1.8MM followers
- YouTube: 50MM views
We will also create an audiobook, using a professional voice actor and top of the line studio production. We will handle all setup and distribution as well.
Who Should Apply for the Entrepreneur Author Program?
- People writing non-fiction books
- People whose books fall within the broad genres of business or personal development, oriented towards an entrepreneurial audience
- People who want to write their book but don’t have time to do it themselves and need help
- People who want to employ the services of a high-level business ghostwriter
- People who want to invest in a serious book with wide distribution and media attention
Entrepreneur Author Program
If you’re serious about writing and publishing your non-fiction book this year, simply schedule a free consultation call with one of our Author Strategists. We’ll discuss your book idea and see if it makes sense for us to work together.
Your book idea doesn’t have to be solidified—part of the process is to refine and perfect the idea. We just need to know what you are thinking right now and how it can help your business.
Money Back Guarantee
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