FAQ

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Let's talk about your book.

Do you do fiction books?

No. At this time, we only publish non-fiction books.

Do I own all the rights to my book?

Yes. You own the copyright and all print and reproduction rights. You can do anything you want with your book.

Yes. We take absolutely no money from the sale of your book, and all accounts are set up in your name and under your ownership.

Do I get all the profits from my book?

How do royalties work?

You own 100% of the royalties for your book.

Although Scribe doesn’t take any share of the book’s profits, there are some costs that don’t go directly in your pocket—namely, Amazon’s fees and printing costs.

For eBooks, Amazon takes 30% of your royalties and you take the other 70%. For paperbacks, Amazon takes 40% of royalties, the printer gets approximately $3 to print the book, and the rest is yours. If you do hardcover, we’ll explain it all before you make any decisions.

Why don't you take royalties? Doesn't that align our incentives?

No, it actually does the opposite.   

The best strategy to get a great book for you is to use the service-based model, where we are paid a fee and you own all rights and all royalties.   

This is because under a service-based model we get paid for ensuring that your book serves your goals (such as getting speaking gigs or finding clients or creating influence), as opposed to a royalty-based model, where we are incentivized to focus only on selling copies (regardless of whether it serves your goals).

Is Scribe self-publishing?

Yes, but possibly not in the sense that you are thinking about. This is a long explanation because the book publishing business is so weird.   

When people ask, “Is this self-publishing?” what they tend to mean is, “Will this be unprofessional?” To that, the answer is obviously: “No, it’s professional.” You’re hiring us for that exact reason—to ensure that your book not only gets done, but is done professionally.   

Furthermore, your book is published by an established publishing company. So the answer to the self-publishing question is: “No, it’s not self-publishing.”   

But in fairness, this question used to be more relevant. Before self-publishing existed in its current form, there were only two options: traditional publishing, or what were called “vanity presses.” With these options, having a “traditionally published” book—which meant a New York publisher gave you an advance—was a signal that you were serious and credible, whereas being published by other means (a vanity press) was a signal that you weren’t credible.   

This is just no longer the case. Today, most books are published outside of the traditional publishing system. Vanity presses have for the most part disappeared, and they have been replaced with a number of what are called “hybrid” publishing companies. These vary widely in the quality of books they produce, but many are absolutely credible and professional.

Can you get my books into a bookstore?

Yes and no. This is a complicated answer, again because the publishing business is so weird. 

Yes, we make your book available for order and sale in bookstores and retail outlets. All our books are put into the Ingram database, and can be ordered in every bookstore in the country. 

No, we do not automatically put your book in bookstores.   

You generally need to sell at least 25,000 copies before bookstores become interested in carrying your book. That’s the bad news. The good news is that being in bookstores doesn’t really matter anymore. A book sitting on a shelf doesn’t sell in most cases. In terms of buyer behavior, most people who shop at Barnes & Noble also shop on Amazon, so if they don’t see a book at Barnes & Noble, they’ll just go to Amazon. In other words, lack of bookstore distribution in and of itself doesn’t necessarily lose you very many sales.   

The reality is, for almost all authors, being in a bookstore is purely about ego, and not about actual ROI. We don’t deny that going into a bookstore and seeing your book on the shelf is nice, but having a book in a bookstore does almost nothing in terms of sales or awareness. It is only a status object.   

We're an "open book" when it comes to how to get your book professionally published. If you have additional questions, you can schedule a consultation call below.

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Who is the publisher? 

Because of the way our structure works, we can essentially create a new publishing company for you with any name you like. It’s completely up to you who the named publisher of the book is. Don’t worry, we will help you pick a publishing imprint name that will represent you and your brand. 

How much do you charge for copies of my book? Will I be able to order personal copies at a discount? 

We don’t charge you anything for copies. You get to buy copies at the print cost. For print on demand paperback, Kindle Direct Publishing not only prints books for approximately $4 a copy when they’re ordered through Amazon, but they’ll sell the author these books at the same cost. At any time after the book is published, you can order copies in any quantities you’d like at this discounted price, direct from the printer (we don’t make money on copies).

If you are looking for a larger quantity of books (usually 1,000 or more), we set you up with a commercial offset printer to handle this request. They can provide better prices at large quantities. We take no markup.

Who designs the book covers? Do I get to give feedback on that? 

Your book cover and manuscript interior layout will be designed by world class designers, but you have full creative control.

Our Creative Director has done dozens of New York Times Best Sellers, as well as the other book cover designers we’ve worked with. Combined, they have works on over 100 best sellers that have sold millions of copies. You are getting the very best in design, because having a great book cover is a key to establishing your book as credible and professional.

Before we start the design process, you’ll have a long conversation with the Creative Director to understand your vision for the cover (if you have any). We organize this information into a design brief and use it to create a series of initial cover designs, which you will review and give feedback on. Just like all parts of our process, you will have full, 100% approval of your cover.

What marketing comes with the Scribe Publishing package?

There is no marketing included with the Scribe Publishing package, but we do two things:

Marketing Plan: During your publishing process, the Head of Author Marketing will do a call with you and help you outline a precise plan you can execute for your book marketing. 


Video Course: included in the package is a full video course that outlines exactly how to execute your marketing plan, complete with templates and step-by-step instructions.

We do offer other add-on marketing packages as well.