Scribe Book Publishing Course
If you’re ready to publish your book, this is the only course you need.
The Scribe Book Publishing Course is the premier book publishing course in the world. Created by 4x New York Times Bestselling Author Tucker Max, and presented by Scribe Media for free, it walks you through a clear step-by-step process that has been used successfully by thousands of authors.
This book publishing course is designed for people who want to publish a non-fiction book, primarily in the broad genres of business, personal development, self-help, or related areas. It can possibly be used for some other books as well, though it was not designed for those.
You should expect the very best instruction in the world on how to walk through every necessary step to publish your book. Everything you need to know is contained in this course, and explained in a detailed, step-by-step way.
This is the exact process that we use with our clients who pay us between $10k and $40k to help them write and publish their books. The only difference is that they are paying for our personalized attention, time and execution. The knowledge and information is exactly the same.
We believe that everyone on earth should write and publish a book. Giving this book publishing course away for free is our way of proving we’re serious about achieving that goal.
We’ve made a conscious decision to forgo all the revenue we could get from selling this information (there are entire companies just selling courses like this one) because we feel it’s far more important to have it easily accessible. That’s why we don’t have any forced sign-up or opt-in to view the course.
We’re the premier book writing and publishing services company on earth with a mission to help everyone on earth write and publish their book, but if we only provided services, that wouldn’t totally fulfill our mission.
We love books (and serving people) more than we like money, and we and believe books are crucial to civilization, so we are willing to stand for making it possible for anyone to write and publish their book—while still ensuring they are high quality and impactful for readers.
We believe everyone—especially the people who can’t afford our services—should be able to have access to the exact same information as our clients, so their books can be just as professional as the people who can pay for our services.
We do this because we believe everyone on earth should write their book, publish their book, own their book, and have the best book possible–so their book can make the biggest possible impact. This is how we are going to make that happen.
Book Publishing 101 & How to Succeed
There are things in life that require a lot of artistic skill and involve dealing with uncertainty.
Book publishing does not have to be one of them.
It’s just a series of steps. You deal with them one at a time, methodically and systematically, and then the book is done.
Important Note: Before you can worry about publishing your book, you must have a finished manuscript. If you’re watching this course, we’re assuming you have. If not, start with our book writing course.
How to Pick the Right Book Publishing Option
Many people are confused by the publishing landscape (which is understandable), and want a lot more background information before starting on their book publishing journey. We’ll break down the differences between self-publishing, going the traditional route and the hybrid option.
If you know you want to self-publish, then skip this video and move to the next.
Locking Your Manuscript
When we say you need “a finished manuscript” to start the publishing process, we don’t just mean a document that’s pretty close to your finished book. We don’t mean a file with only a few typos left.
We mean a finished manuscript.
In this video, we’ll cover methods for proofing your manuscript, and how to find the right proofreaders and editors to lock it in and get your book ready for publishing.
Choose Your Title
The title of your book is by far the most important book marketing decision you’ll make. Shockingly, there’s little good guidance out there on the right way to think about titling your book.
The commonly offered advice that has some fundamental problems. You’ve probably heard things like, “Go with your gut!” or “Browse bookstores for ideas!”
They’re all wrong.
Just like companies that spend millions on naming new products, and blogs that spend hours testing different titles for their posts, you should spend serious time and energy finding the right book title.
Write the Perfect Book Description
After the title and the cover, the most important marketing material for your book is the description.
The book description goes on the back cover (for paperbacks) or the inside flap copy (for hard copies) and right below the price (on Amazon).
It’s crucial that this short paragraph be right. There are so many examples of how a change in book descriptions led to huge changes in sales that its incredible authors don’t spend more time getting it right.
Crafting Your Author Bio
Unless you’re one of the household name authors (e.g., Steven King), then you have to assume that most of the people thinking about buying your book will not know who you are.
So how will they learn about you?
The author bio. It goes on your book, your Amazon page, and most marketing material, and it’s the way most people will first hear about who you are.
Even though very few authors think about it, and few writing or publishing guides talk about it, your author bio will impact sales, frame your reputation and often determine what media coverage you get.
Take the Right Author Photo
This is an important and hard truth that most authors avoid:
Readers will judge you AND your book based on your author photo.
Is that fair? Not really. Is it reality? Absolutely (and you probably do it with books, as well).
Because everyone is like this (and most of don’t even realize it), you need to really pay attention to your author photo, and make sure you do it right. In this piece, I’m going to walk you through exactly how to do that.
Get Your ISBN
Do I need an ISBN? How do I get one?
ISBNs (or International Standard Book Numbers) are 10 to 13-digit numbers created for the express purpose of intimidating authors and making them feel like the publishing process is more complicated than it is.
We’re kidding. Sort of.
ISBNs can feel confusing to new authors, but only because they aren’t well explained. We explain who does and doesn’t need an ISBN, and if you do, how many you’ll need and where to get one.
Get an Amazing Book Cover
We could write an entire book just on book covers. It’s a deeply interesting subject with a wealth of both art and data behind it…but we won’t do that to you, because you probably don’t care.
Instead, we’re going to make this as simple as possible for you to get your book cover right.
This video will walk you through what you need to know about book covers, why you need a book cover designer, how to find a good one, how to work with them to ensure they create the cover you want, and how to make sure you have the right cover when the process is done.
Format and Design Your Book
Have you ever started to read a book, and on the first page—before you’ve engaged the actual content—you immediately get a bad feeling and can’t take the book seriously? And sometimes you can’t even explain why?
This is the impact of interior design. Interior design is one of those things that you never notice…unless it’s wrong.
Despite how simple it seems, the interior layout is one of the major factors that separates amateurish books from professional ones.
How complicated can layout out the inside of a book be? We’re about to find out.
Design Your Spine and Back Cover
Now that the interior layout is finished, it’s time to finalize the cover files and get your book ready for print.
The task of creating the files for the physical book is very precise. It’s important that all the dimensions are right, and the formulas to calculate them are much more complicated than the simple rules for creating a Kindle cover.
Fortunately, printers will often create cover file templates for designers to work from, to ensure that all the dimensions are right. If you use CreateSpace, use their handy tool that allows you to do most of this work automatically (link below).
Publish Your Print Book
There are fundamentally two ways to print your book: print on demand or commercial offset.
Print on demand (POD) printers are just what they sound like. They take your files, get them all set up, but then print the books on an as-needed basis.
Commercial offset printing is the opposite. Commercial offset printers typically run large orders of books. The books are then warehoused and shipped out as they’re needed.
In this chapter, we break down the four situations where commercial offset printing might make more sense for you vs. printing on demand.
Publish Your eBook
Like the last lesson focused on uploading the files to make your paperback book available for sale, this lesson will run through the same process for your ebook. Fortunately, things are much simpler on the eBook side.
Despite Amazon being the big gorilla in the ebook market, there are other places. Apple’s Books sells some copies, as do Nook, Kobo, and other ebook retailers.
The standard way to upload your book to all of these retailers is to go through them all one at a time, but there’s an easier way and we show you how.