Scribe Book Marketing Course
If you’re ready to market your book, this is the only course you need.
The Scribe Book Marketing Course is the premier book Marketing course in the world. Created by 4x New York Times Bestselling Author Tucker Max, and Scribe co-founder Zach Obront, it walks you through a clear step-by-step process that has been used successfully by thousands of authors.
This book marketing course is designed for people who want to market a non-fiction book, primarily in the broad genres of business, personal development, self-help, or related areas. It can possibly be used for some other books as well, though it was not designed for those.
You should expect the very best instruction in the world on how to walk through every necessary step to do the basics of marketing your book. All the foundational elements of marketing are contained in this course, and explained in a detailed, step-by-step way.
This is the same basic process that we use with our clients who pay us tens of thousands of dollars to help them market their books. The only difference is that they are paying for our personalized attention, time and execution. The knowledge and information is exactly the same.
We believe that everyone on earth should write and publish a book. Giving this book marketing course away for free is our way of proving we’re serious about achieving that goal.
We’ve made a conscious decision to forgo all the revenue we could get from selling this information (there are entire companies just selling courses like this one) because we feel it’s far more important to have it easily accessible. That’s why we don’t have any forced sign-up or opt-in to view the course.
We’re the premier book writing, publishing and marketing services company on earth with a mission to help everyone on earth write and publish their book, but if we only provided services, that wouldn’t totally fulfill our mission.
We love books (and serving people) more than we like money, and we and believe books are crucial to civilization, so we are willing to stand for making it possible for anyone to write and publish their book—while still ensuring they are high quality and impactful for readers.
We believe everyone—especially the people who can’t afford our services—should be able to have access to the exact same information as our clients, so their books can be just as professional as the people who can pay for our services.
We do this because we believe everyone on earth should write their book, publish their book, own their book, and have the best book possible–so their book can make the biggest possible impact. This is how we are going to make that happen.
How to Think About Book Marketing
The most important thing you can do is stop thinking about book marketing in a conventional way, and start thinking about it in a new way.
A book is a marketing tool.
For most of you, you don’t really want a book, you want what a book can get you: raising visibility in your field by establishing your authority and credibility with peers and clients, thus driving more opportunities, and leaving a legacy behind beyond just the immediate people you work with.
We’ll show you how to achieve all of this.
How to Set the Foundation for Your Marketing
The purpose of this stage is to set the foundation for your book marketing and capitalize on early opportunities.
Book marketing is a long term process, not a single event, and the goal of the first week is to seize the opportunities that are easier to maximize at this point in the process.
There is a 5 step process to set the foundation for your book marketing. Let’s dive in.
How to Leverage the Foundation to Reach Your Goals
Now that your foundation is set, we’ll show you how to lock-in your audience, how to find what channels your audience is on, how to pick the best opportunities that will drive results and how to keep the snowball effect going.
How to Use a Book to Get Media Coverage or PR
If you’re watching this chapter of the book marketing course, it means in your marketing plan, you identified these two things:
First, a large segment of your audience reads specific blogs or media, and second, there is some aspect of you or your book that would be appealing as a story that could run in those blogs or media channels.
If this video chapter, we’ll show you a basic method for getting free media coverage about you and your book across major media channels like the Wall Street Journal, New York Times, Harvard Business Review, Business Insider, Entrepreneur, Newsweek and more.
How to Use a Book to Get on TV
Chasing after getting television appearances or being featured on a major YouTube channel is only worth the effort if you have identified that a large segment of your audience watches your targeted shows and there is some aspect of you or your book that would be appealing as a story.
In this video chapter, we’ll show you a basic method for getting book to appear in places like all the major morning shows, several late night shows, major YouTube channels and countless local TV stations.
This process is designed to be simple and easy.
How to Use a Book to Get on Podcasts
Like the video chapter above, going after podcast appearances only makes sense if in your marketing plan you’ve identified that a large segment of your audience listens to specific podcasts and there is some aspect of you or your book that would be appealing as a guest on these podcasts.
In this lesson, we’ll show you how to get booked on podcasts using the same method we’ve used to being booked on hundreds of podcasts, including several of the iTunes Top 100.
How to Use a Book to Write Guests Posts and Contributed Articles
By now, you should be seeing a clear pattern.
Does a large segment of your audience read specific blogs or written media outlets and do you think you can write an article or a blog post that they would like to feature?
Yeah? Then let’s learn about guest posting across blogs and major media outlets to gain more press around yourself and your book.
How to Use a Book to Get Clients
In this video chapter, we’ll explore how other authors have used direct marketing, giveaways and similar method to generate new clients, sales and other businesses.
This course is a little different than the rest, simply because there is no “right way” to do this.
We’ll give you some principles to guide your thinking, then give you a ton of examples that you can either emulate, or you can use to come up with your own ideas.
How to Hit Bestseller Lists
Many authors, likely including yourself, fantasize about hitting the New York Times, or other, bestseller list.
In this lesson, I’ll show you how to do it (this is Tucker Max talking, I’ve done it many times), both for myself and other authors.
But, if I do my job right, you’ll laugh at the ridiculousness of it, close this lesson, move on with your life, and never think of it again.
And you’ll be better off for it.